Clipper- for Generation
Tea

Clipper Teas
TVC

 

Services

Art Direction, illustration,
collage, mixed media

Client

Mighty Nice/Pablo London

Credits

Director: Darren Price
Head of Production: Tina Braham
Producer: Diana Angelius
Head of Studio: Jeremy Howdin
Art Director: Monica Higgins
Storyboards design: Bonnie Forsythe, Leanne Lee
Animation Director: Bonnie Forsyth
Animator: Alea Trinajstic
Compositor: Ben Holden, Fiona Lu, Dan Stein

I worked as art director on this TVC for the UK based Clipper Teas, under the direction of Mighty Nice and Pablo London. I was tasked with creating the overall look and feel for the UK TVC, which had to appeal to a young, hip, and environmentally conscious audience who prefer their Friday nights on the sofa with a steaming mug of chamomile tea. 

I designed each scene with a mixed media approach – weaving in Clipper’s exisiting brand illustrations with black and white photography and flat vector illustrations (Bonnie Forsyth). 

Clipper Clipper has been pioneering ‘tea drinking with a conscience’ since 1984, and the finished ad articulates their ethose to a whole new generation of tea drinkers.

Clipper Teas
TVC

Services

Art Direction, illustration,
collage, mixed media

Client

Mighty Nice/Pablo London

Credits

Director: Darremn Price
Head of Production: Tina Braham
Producer: Diana Angelius
Head of Studio: Jeremy Howdin
Art Director: Monica Higgins
Storyboards design: Bonnie Forsythe, Leanne Lee
Animation Director: Bonnie Forsyth
Animator: Alea Trinajstic
Compositor: Ben Holden, Fiona Lu, Dan Stein

I worked as art director on this TVC for the UK based Clipper Teas, under the direction of Mighty Nice and Pablo London. I was tasked with creating the overall look and feel for the UK TVC, which had to appeal to a young, hip, and environmentally conscious audience who prefer their Friday nights on the sofa with a steaming mug of chammomile tea.

I designed each scene with a mixed media approach – weaving in Clipper’s exisiting brand illustrations with black and white photography and flat vector illustrations (Bonnie Forsyth).

Clipper Clipper has been pioneering ‘tea drinking with a conscience’ since 1984, and the finished ad articulates their ethose to a whole new generation of tea drinkers.

The ad appeals to a young and hip generation of conscious tea drinkers.

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