Clipper- for Generation
Tea
Clipper Teas
TVC
Services
Art Direction, illustration,
collage, mixed media
Client
Mighty Nice/Pablo London
Credits
Director: Darren Price
Head of Production: Tina Braham
Producer: Diana Angelius
Head of Studio: Jeremy Howdin
Art Director: Monica Higgins
Storyboards design: Bonnie Forsythe, Leanne Lee
Animation Director: Bonnie Forsyth
Animator: Alea Trinajstic
Compositor: Ben Holden, Fiona Lu, Dan Stein
I worked as art director on this TVC for the UK based Clipper Teas, under the direction of Mighty Nice and Pablo London. I was tasked with creating the overall look and feel for the UK TVC, which had to appeal to a young, hip, and environmentally conscious audience who prefer their Friday nights on the sofa with a steaming mug of chamomile tea.
I designed each scene with a mixed media approach – weaving in Clipper’s exisiting brand illustrations with black and white photography and flat vector illustrations (Bonnie Forsyth).
Clipper Clipper has been pioneering ‘tea drinking with a conscience’ since 1984, and the finished ad articulates their ethose to a whole new generation of tea drinkers.
Clipper Teas
TVC
Services
Art Direction, illustration,
collage, mixed media
Client
Mighty Nice/Pablo London
Credits
Director: Darremn Price
Head of Production: Tina Braham
Producer: Diana Angelius
Head of Studio: Jeremy Howdin
Art Director: Monica Higgins
Storyboards design: Bonnie Forsythe, Leanne Lee
Animation Director: Bonnie Forsyth
Animator: Alea Trinajstic
Compositor: Ben Holden, Fiona Lu, Dan Stein
I designed each scene with a mixed media approach – weaving in Clipper’s exisiting brand illustrations with black and white photography and flat vector illustrations (Bonnie Forsyth).
Clipper Clipper has been pioneering ‘tea drinking with a conscience’ since 1984, and the finished ad articulates their ethose to a whole new generation of tea drinkers.
The ad appeals to a young and hip generation of conscious tea drinkers.
