Doodad + Fandango is a Sydney-based jewellery label with a worldwide cult following. A favourite amongst fashion-forward women and men around the globe, including Tess Holliday, Boy George, Kelly Osbourne, Katherine Sabbath and Miley Cyrus, the site needed to be clean, sophisticated and seamless, while also embodying the vibrant personality that has become synonymous with the Doodad and Fandango brand.

Drawing on the iconic Memphis art and design movement, I used a bright pastel colour palette, and bold patterns and photography to create a site that is easy to use, fun to visit, and aligns closely with the spirit of the brand.