Created for the acclaimed Smashed – The Nightcap, this campaign combined fantasy collage, theatrical glamour and the faded allure of neon-lit dive bars after dark. The hero artwork featured a custom composite headdress designed for lead creative Victoria Falconer.

At the centre of the identity was a title treatment hand painted in Procreate to evoke an old dive bar sign flickering into the early hours. The sign moved beyond the screen and became a large-scale physical set piece, complete with illuminated bulbs and neon lighting replacing the original digital effects.

The project extended across print, animation, promotional assets and spatial design, creating an immersive identity that lived both onstage and off.