Watershed is a creative industries hub in North West Tasmania, connecting multiple generations across the community and providing training, skills and opportunities for creative development.

Built around a place-based approach driven by respect for the environment and local ecology, the identity speaks strongly of landscape, coastline and community. The logo draws both from nautical forms and the angular architecture of the Watershed building itself, while curated photography, tactile textures and linework illustration reference local ecology and the surrounding environment.

I led the creative direction for the identity, developing a flexible typographic system and colour palette for use across digital, print and environmental applications, alongside a full website design and a suite of promotional and social campaign assets for music events, workshops, and community long table dinners.